Qingdao Huazheng s in the hottest big data Era

In the era of big data, Qingdao Huazheng s

since 2014, the word big data has become the most valued word of many mobile Internet companies and enterprises. The so-called big data is to collect and analyze information about a predetermined goal in a full range, so as to achieve an accurate grasp of the predetermined goal. Therefore, big data is an absolute reference for the marketing direction of enterprises

in this context, Qingdao Huazheng Information Technology Co., Ltd. (hereinafter referred to as Qingdao Huazheng) launched S-CRM with a density of about 1.3g/cm3 Internet +n system, that is, a social customer integrated marketing solution, to help more companies achieve precision marketing in their operations. It is understood that the S-CRM system is mainly divided into four parts: big data analysis, computer station optimization, marketing platform construction and app development

s-crm Internet +n system is based on big data analysis, customizing different precision marketing strategies according to different consumers' browsing and consumption habits [huazheng2], and then carrying out targeted computer station optimization, marketing platform construction and app development, and then cooperating with offline activities, using a comprehensive marketing model to achieve the purpose of attracting new customers and improving the viscosity of old customers, making the service cycle of enterprise products longer

in the case of mobile Internet, the launch of Qingdao Huazheng S-CRM system has solved the problem of weak three-dimensional marketing faced by most enterprises. Build the enterprise's own marketing platform through S-CRM system, analyze the big data that meets the requirements of the enterprise in real time, and rely on precision marketing to improve the connection between the enterprise and users, forming a good business cycle. This will also be the marketing system mechanism that enterprises must establish in the marketing process in the future

in this context, Qingdao Huazheng Information Technology Co., Ltd. (hereinafter referred to as Qingdao Huazheng Tianliang M2 is about to be liquidated) launched a new marketing model of S-CRM Internet +n, that is, a social customer integrated marketing solution, to help more companies achieve precision marketing in their operations. It is understood that the S-CRM system is mainly divided into five parts: Micro platform development, APP application development, iPad interactive marketing, PC terminal construction, big data analysis. Qingdao Huazheng defines it as the value of the fifth ring. Enterprise informatization development and Internet marketing should avoid information islands, and promote resource integration and information interaction, so as to achieve the 4R all-round marketing theory centered on consumers

and multi-channel marketing

s-crm mainly takes reducing enterprise marketing costs, improving enterprise core competitiveness, expanding enterprise brand awareness, and increasing customer loyalty as its mission, such as micro marketing, app, iPad interactive marketing, etc., which can be combined with online and offline marketing modes. In Internet marketing, it can be created through multi-channel marketing mode, but there are still some development weaknesses, consumer concerns and marketing modes, Retain old customers and increase viscosity to form the marketing concept of growing life cycle with twists and turns