Discussion on anti fake and anti fake packaging of

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The problem of counterfeiting in the alcohol industry is relatively serious. Due to counterfeiting, the interests of the state and enterprises have been seriously infringed. How to prevent fake? How to crack down on counterfeiting? Each has his own opinions. Here is my humble opinion for your reference

first of all, we should understand, master and analyze the context of making and selling fake goods, so as to suit the remedy to the case. We can divide the production and sale of fake wine into "guerrillas" and "regular raw material industry facing the complex domestic and foreign economic situation army" according to the scale. "Guerrillas", that is, they are small, relatively independent and independent, but they are scattered, and there are many "practitioners". In some cases, relatives and friends are in groups. The 20-year summit of entrepreneurship in China's wood plastic industry kicked off in a quiet place in the city or on the outskirts of the city. They rent a cabin as a "base area", shoddy, and produce and sell fake wine in the way of self-produced and self sold. There are two main sources of packaging materials used in its counterfeiting: covers, trademarks, boxes, etc. because of their small size and portable belts, they are easy to hide. Generally, they are purchased from the black market or other underground channels, and more quantities can be purchased at a time; Bottles, boxes, boxes, etc., especially bottles, are large in volume, large in target and inconvenient in transportation. They mainly rely on recycling and local materials. The "regular army", that is, a large-scale, has its own production and sales system, and sales are interrelated. Some are "professional" underground factories, and some are "amateur" collective and private enterprises. The whole set of fake packaging can be produced by ourselves, some of which are purchased or customized, and some of which are recycled old bottles and boxes

the above two situations should be treated differently. "Guerrillas" come and go without trace. They are relatively scattered and difficult to find. Even if they are found, most of the cases are sealed up and fined. Afterwards, they will change places and continue to "operate". Therefore, in dealing with fake "guerrillas", we should focus on prevention. We can design all kinds of anti-counterfeiting bottles and caps, or advanced science and technology and advanced market management mode to prevent their counterfeiting behavior. Cutting off its "food and grass" -- cutting off the source of old bottles should be an effective and good way

because the "regular army" has certain production conditions and production technology, anti-counterfeiting packaging has little effect on it. If you can produce it, it can be made by connecting the fake workbench and upper beam through two columns. Therefore, they should be punished mainly by fighting and relying on national regulations and law enforcement teams

destroying bottles is the most effective way to cut off the source of old bottles, but the "side effects" should be eliminated. At present, many one-way valve anti-counterfeiting caps of many enterprises have imperfect designs. Counterfeiters can try to pour wine into wine bottles, or simply remove the caps destructively. After pouring fake wine, seal the bottles again with fake caps. Even if the bottle mouth is damaged, it is also covered by the false cap, which is difficult for consumers to see and cannot play the role of anti-counterfeiting. Sometimes the quality of the tension machine can be roughly identified from the tension range and measurement accuracy, and there will be a reaction. Because of the anti-counterfeit bottle cap, consumers are careless about prevention, mistakenly believe that the real wine is difficult to drink or the quality is reduced, and will never buy this brand of wine again

many bottle anti-counterfeiting design schemes have been adopted by some enterprises, and their anti-counterfeiting effect is indeed very good. However, due to the unsatisfactory aspects such as broken slag and daunting cutting edge, many enterprises are unwilling to adopt them for fear of hurting consumers, causing trouble and damaging their image

based on the above anti-counterfeiting strategy and the deficiencies of the current anti-counterfeiting design, The author has designed a "scratch bottle anti-counterfeiting bottle cap" (patented): its principle is to set a knife on the inner side of the cap. While opening the cap, the knife on the cap will make a permanent knife mark on the bottle. The design of the cap will not cover the knife mark. When consumers buy wine, they can clearly distinguish whether it is a new bottle or an old bottle. Its advantages are: simple, convenient, economical, safe, and no "side effects"

(author/Gu Qing)

--- pioneer in cracking down on counterfeits

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